Starting over: Tamable becomes a writing back office

On 18 and 19 October 2026, Tamable started over. It used to be a CRM for creators. Now it's a writing back office: one place for your ideas, your blog posts and your X posts, where your AI drafts from your own words and you decide what goes out.

We wrote this note in November, looking back at what shipped between 18 and 19 October.

#What changed

On 18 October we took the old product apart. Deals, sponsors, contacts, companies, tasks and everything else that belonged to a creator CRM came out. What stayed was the editor, with its slash menu, images, YouTube embeds and tables. Accounts and workspaces came over from MustLoop, our other product.

On 19 October the new Tamable got its first real job: your AI could connect to it, capture ideas and draft posts for you to read.

#Why we started over

The old Tamable never worked for the people it was built for. Meanwhile, Mário had found a way of writing that finally did work for him.

He had tried to write on X many times over the years. Writing by hand took him ages: a long time to reach a first finished draft, then hours of polishing, trimming and rewriting. This time he tried something different. He kept his ideas in Typefully and let Claude, through Typefully's MCP connection, expand them into drafts in the way he likes to write. For X, it worked really well.

It worked so well that he wanted the same workflow for his personal blog. That's where it stopped: his blog ran on Ghost, and he couldn't connect Ghost to Typefully.

So we looked at what we already had. Tamable had a really nice text editor, one we had already thought about using for blog posts. Turning it into the back office for this workflow just made sense: a place where your AI keeps your ideas and drafts, and where you still read, edit and approve every post in a calm, focused editor. Today Mário's own blog and X posts go out from Tamable.

#The first rule

From day one, one rule shaped everything else: only the writer's words are facts.

Your AI can capture ideas, draft posts from them and hand drafts to you for review. It shapes, orders and tightens what you said, and it doesn't add claims, numbers or names you never gave it. What it can't do is approve or publish. Tamable gives it no way to. Only a person approves a post, and only a person publishes one.

So your AI does the heavy lifting of turning messy notes into a draft. You keep the final say on what carries your name.

#What it means for you

If you've ever had a pile of ideas and no time to turn them into posts, this is the gap Tamable fills. You talk or type to your AI the way you already do, it drafts from your own words, and every draft waits in Tamable until you've read it.

#Where to find it

Everything starts in Tamable at write.tamable.app. Connect your AI, capture a few ideas, and your first drafts will be waiting for you to review.